So- called, real estate markets, are often considerably
fluid, and changing, and when one hopes to sell his house, he must understand,
how they differ, and what this means, in terms of marketing strategies, including
listing price, promotion and marketing/ advertising, and probable length of
time, it might require, to sell a particular property. Basically, and from a
simple, easy - to - understand perspective, there are 3 types of real estate
markets. We either witness, a buyers, sellers, or balanced market, and it's
important to recognize the signs, etc, in order to best serve the needs, of
one's home - seller, clients.
1. Buyers Market: Economists refer to conditions, as a
buyers market, when there are more houses listed on the market, for sale, than
potential, qualified, serious buyers. In addition, it's important to recognize,
conditions which are positive to buying and owning a home, such as low mortgage
rates, are more favorable to homeowners/ sellers, than to those trying to
purchase/ buy. Obviously, from a homeowner's perspective, he must recognize
this creates a highly, competitive real estate market, and there is a need, to
adjust items, such as listing price, and/ or how flexible, one needs to be, when
receiving offers. While, in a sellers market, prices rise, in a buyers market,
they often do the opposite, because, a homeowner must either accept a lower
price, or try to resist and hold - out, and lose the opportunity - cost of his
home's value!
2. Sellers Market: When there are more qualified, serious
buyers, than houses offered, for - sale, on the market, we are witnessing a
sellers market. At the present time, this is precisely what we are witnessing,
as reports consistently indicate how there is not enough/ sufficient inventory
available. In the last couple of years, we've also witnessed a period of rising
prices, etc. Obviously, fewer houses available, often translates to higher
pricing, and less competition.
3. Balanced Market: Historically, economic conditions vary,
which creates changing housing conditions and marketplaces, some favoring
buyers, while others sellers. When there is a balanced market, the focus must
be, on making one's home, stand out, from the pack, in a positive manner, pricing
it properly, from the beginning. Agents must pay attention to the specific,
current situations, and be ready, prepared, willing and able, to flexibly alter
strategies and approaches, as necessary and needed.
Realizing the differences between a buyers, sellers, and
balanced market, is an important, essential consideration, to those hoping to
sell their existing houses. Be certain you, and your agent, are on the same
page, regarding marketing, strategy, and approaches!
Richard has owned businesses, been a COO, CEO, Director of
Development, consultant, professionally run events, consulted to thousands,
conducted personal development seminars, for 4 decades, and a RE Licensed
Salesperson for a decade+. Rich has written three books and thousands of
articles. Website: http://PortWashingtonRealEstateOffice.com and LIKE the
Facebook page for real estate: http://facebook.com/PortWashRE
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