Effectively selling homes, and representing one's clients
(homeowners), is an essential component, of serving, as a quality, professional
real estate agent! Many factors should be evaluated, carefully, and thoroughly,
in order to determine, the best approach, for a specific property. After over a
decade, as a Real Estate Licensed Salesperson, in the State of New York, I have
simplified, some of these considerations, into, what I refer to, as the, MEFPAP
of marketing and selling homes. With that in mind, this article will attempt to
briefly review, consider, examine, and discuss, using the mnemonic approach,
what this means, represents, and mandates, for responsible, responsive,
meaningful representation.
1. Market conditions/ competition: Depending on the specific
market conditions, as well as the competition, the best approach, must be
focused and adapted, to achieve the best possible results, for one's client.
These factors should help develop the best listing price, as well as how to
market, etc, the property, to appeal, to the appropriate, qualified, potential
buyers.
2. Economy (overall, and local real estate market): When
public confidence is high, more people are ready, willing, and able, to proceed
forward, in a smart, logical, effective manner. A combination of a strong
economy (both, actually, as well as perceptually), relatively low - interest
rates (so, mortgage rates are attractive), and the local area, is a desirable
one, benefits the marketing, and sales - potential, of a particular house.
3. Features of a specific home: Objectively, review,
consider, and evaluate, the specific features of a home, and consider, what
might make this particular house, most desirable, for potential, qualified
buyers! Pay particular attention to the property (size, shape, location), as
well as its curb appeal. Why would someone be drawn to this house, compared to
others? Most people pay particular attention, to the kitchen, living rooms,
bathrooms, and distinctive characteristics, so compare these, and accentuate
the positive!
4. Property and specific location: Is the property, a good
balance, between, too large, and not big enough? What about the specific
location, is positive, and/ or negative? What potential does this specific
property, possess?
5. Agent - friendly: If you want to get the best results, be
certain, the house is agent - friendly, and easy, and ready - to - show. One
never knows, the ideal time, the best buyer, might be available, and desirous
of seeing the house, so, it's important to make the home, agent - friendly, and
focused, on getting the best possible results!
6. Price: The two major issues, are pricing, and location!
Only, when a professionally designed and created, Competitive Market Analysis,
or CMA, is used properly, to create the Listing Price, will the best scenario,
result!
Focusing on getting things done, and effectively using the
MEFPAP of selling homes, is the most reliable way, for a real estate agent, to
provide, the finest level of service, a client needs, and deserves. Will that
be your focus?
Richard has owned businesses, been a COO, CEO, Director of
Development, consultant, professionally run events, consulted to thousands,
conducted personal development seminars, for over 4 decades, and a RE Licensed
Salesperson for a decade+. Website: http://PortWashingtonLongIslandHouses.com
and LIKE the Facebook page for real estate: http://facebook.com/PortWashRE
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