When a homeowner decides, for whatever personal reason, it's
time to sell his home, it is a somewhat, natural, normal behavior, for that
individual, to often, over - consider, what he perceives the market value, to
be! This is one of the principal reasons, it's wise, to hire a real estate
professional, to serve and represent you, throughout this period. Each house
has specific strengths, and weaknesses, as does, every neighborhood, block,
etc. Since I believe, it's often easier to remember and apply certain
principles, when we use the mnemonic approach, this article will briefly review
and discuss, the NICCACUM of a specific house, and property.
1. Niche: It's wise to consider the specific niche, which
might be most attracted to a specific house, and why! Does the house appeal to
certain families, because of its size and location, both internal, and
external? Wise agents will emphasize these strengths, as part of the marketing
plan!
2. Impression: Since you only get one chance, to make a
first impression, how will you focus on doing so? Will you accentuate the
positives, while eliminating as many potential, negative factors, as possible?
3. Competition: Homes are often priced, and sell for a
price, based on competitive, market forces. When a house is priced, right, from
the start, the ability to sell it, for the best possible price, in the shortest
period of time, with a minimum of hassle, the transaction period, becomes less
stressful, etc! The qualified, real estate professional, will develop, a
quality, focused, realistic, relevant, Competitive Market Analysis, or CMA, to
create the best listing price.
4. Condition: Permit an objective, set of eyes, to evaluate
the overall condition of your house, and whether, it needs tweaking, or will
make the home, more or less, competitive, with others, of similar size, etc.
5. Access: Since one never knows, when the ideal, qualified,
potential buyer, will be ready, and want to view your home, it is essential to
make it readily available, for viewings, throughout this sales period!
6. Curb appeal: When one drives up to the house, will their
first look, make them, more, or less, enthusiastic, and desirous of taking a
further look? Your agent should advise you, of basic steps, to make this more
positive!
7. Unique characteristics: What are the unique
characteristics of the house, if any, which might, either attract, or deter,
potential buyers, from taking the leap?
8. Modern upgrades/ updates: Does your home, seem, well,
taken care of, or neglected, dated, etc? The modern upgrades most sought after,
are in the kitchens and bathrooms.
Knowing and understanding, paying attention to, and focusing
on the NICCACUM, often make a significant difference, in the marketing and
selling of a particular house. Will you pay sufficient focus?
Richard has owned businesses, been a COO, CEO, Director of
Development, consultant, professionally run events, consulted to thousands,
conducted personal development seminars, for 4 decades, and a RE Licensed
Salesperson, for a decade+. Rich has written three books and thousands of
articles. Website: http://PortWashingtonLongIslandHouses.com and LIKE the
Facebook page for real estate: http://facebook.com/PortWashRE
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