Real Estate Agents: How To Present The STRENGTHS Of A House

While a Realtor must abide by, respect, and maintain both the words, and intents of the Code of Ethics, he must also effectively represent his client, and his client's best interests. This is his fiduciary responsibility, as well as a reality of life, because unless a house sells, a real estate agent, will not get paid his commission/ fee. In order to do so, one must be able to identify the best points/ assets of a particular home, as well as being able to visualize and articulate the possibilities! While maintaining integrity, and full, legal disclosure, quality agents develop the skills and abilities, to best present, the STRENGTHS of the house.

1. Style: We all know houses come in a variety of styles, such as Cape Cod, Split Level, Colonial, Ranch, High Ranch, Contemporary, etc. Each of these has certain strengths, as well as weaknesses, and a real estate agent must fully understand and be familiar with, the advantages of the particular style of house. Who might be the best niche audience for this style? How can it be articulated in the best light, and motivate a potential buyer? Obviously, it all begins, with the ability to listen to what a particular buyer is seeking, and to explain how this particular home, is well - suited for them!

2. Tendencies: What specific attributes, unique characteristics, etc, does this house and/ or property possess? Consider tendencies/ factors such as ease, energy - efficiency, property characteristics, etc.

3. Region; rooms: Why is the region, this house is situated in, a positive? Think about the area, in general, as well as the specific neighborhood and block! What is exceptional about the rooms, or any specific rooms? Obviously, one should accentuate the positive!

4. Energy - efficiency: Are there any green features, environmental pluses, or energy - efficient characteristics? Examine factors such as windows, doors, appliances, HVAC, insulation, etc.

5. Necessities: Listen carefully to what a potential buyer is seeking, and be prepared to point out, how this particular house, addresses these necessities!

6. Grounds: What characteristics about the property, are most exceptional? Is it beautifully maintained and landscaped? Is it low maintenance? Are cement and paved areas, well - kept? Is the lot size, shape, dimensions, and layout, a positive?

7. Treatments: Are there any special treatments, which will come with the house, which might attract a potential buyer? This might include kitchen layout, entry foyer, closets, flow, window treatments, etc.

8. Heating: Is the heating and air - conditioning system, efficient, quiet, effective, and a positive? Are the boilers, burners, and other units, reasonably new, and in good condition, and have they been consistently well - maintained?

9. Strong - points: Quality agents always know the strengths and strong - points, of a house they represent. Focus attention on these, whenever possible!

Real estate agents must be honest, helpful, and friendly, but also effective salespeople! How will you present a home's STRENGTHS?

Richard has owned businesses, been a COO, CEO, Director of Development, consultant, professionally run events, consulted to thousands, conducted personal development seminars, for 4 decades, and a Licensed RE Salesperson for a decade+. Rich has written three books and thousands of articles. Website: http://PortWashingtonRealEstateOffice.com and LIKE the Facebook page for real estate: http://facebook.com/PortWashRE